What features do horror companies use in their logo and what is our logo going to be?

Horror film logos typically use the colors black and red that represent mysteriousness and darkness with a splash of danger or blood. White can bring a sense of ghostly figures and cold isolation.  We chose a logo that followed this color scheme.  The white in the Eagle shows a strong ghostly figure with the red movie reel and wording that represents danger.  Shadowglide is a name that represents the darkness and danger that can be found in the shadows, and the glide to move quietly to sneak up on someone or something.

 Eagles are birds of prey.  They are a symbol of strength.  They are also known for their majestic flights.  Eagles are also known to stalk their prey until they have the opportunity to swoop down and capture or take their prey away. 

The same is true in horror films.  The villain or the monster takes their prey away after hunting them down. Typically, they will hunt and follow the person they are after.  One example is in the Texas Chainsaw Massacre where the masked man chases and hunts down the group of teenagers that were on a road trip until he could attack them.